Discover the must-have features of a Learning Management System (LMS) before launching an academic program. From website management to lead nurturing, explore how these tools enhance communication, streamline enrollment, and create an engaging learning environment.

The initial success of a new academic program / educational initiative largely depends upon branding, marketing and building a word around it. A Learning Management System (LMS) like AFPMS serves as a central hub for managing various aspects of academic programs before their official launch. Its role is not restricted to record and display of data. Here's an in-depth exploration of the key features of an LMS pre-launch:

1. Set the tone for the course launch on your official Website: 
   One of the fundamental aspects of preparing for an academic program launch is effective website management within the LMS. This includes:
   • Customization: Tailoring the LMS website to reflect the program's branding, creating a cohesive online presence.
     
   • User-Friendly Interface: Ensuring the website is easy to navigate, with clear Call To Action about applying to different courses and programs.
   • Marketing and Retargeting:Creating targeted marketing campaigns within the LMS to attract prospective learners and using data analytics to retarget individuals who have shown interest but have not enrolled yet.
2. Simplistic Course Catalogue:
   An organized and detailed course catalogue helps potential students explore available offerings. Features include:
   • Course Descriptions: Providing comprehensive information about each course, including objectives, prerequisites, and outcomes.
   • Filtering Options: Allowing users to search and filter courses based on criteria such as subject, level, or duration.
3. Hiring Management:
   LMS acts as a digital portal to help with the hiring of Academic and Non-Academic team. The benefits are at 2 levels:
   • Recruitment Portals: Allowing educators and admin to submit applications and resumes directly through the LMS.
   • Review and Selection: Tools for administrators to review applications, conduct interviews, and select suitable candidates.
4. Fee and Course Management:
   Efficient management of fees and course plan is crucial and is smoothly done with LMS. Features include:
   • Online Payments: Secure payment gateways integrated into the LMS for course fees.
5. Course Announcement:
   The best form of publicity is mouth-to-mouth publicity. Therefore, timely and effective communication with enrolled students is essential.
   • Announcement Boards: A centralized platform for instructors to post updates, reminders, and important announcements.
   • Email Notifications: Automated emails to notify students of new announcements, upcoming deadlines, or changes in the course schedule.
6. Surveys and Lead Management
   Another major use of LMS is in holding surveys for gathering feedback and insights from potential students to help in improving the program
   • Pre-Enrollment Surveys:Assessing expectations of students and parents, preferences, and areas of interest.
   • Lead Capture Forms and Segmentation Collecting contact information from visitors interested in the academic program and sorting leads based on interests, inquiries, or stage in the enrollment process.
7. Onboarding and Orientation
   Another major use of LMS is in holding surveys for gathering feedback and insights from potential students to help in improving the program
   • Welcome Messages:Personalized messages from instructors or program administrators welcoming students and outlining the program's structure.
   • Onboarding Modules: The New student registration process is simplified and automated such that the student becomes a part of your digital classroom during the period between admission and the start of classes.
8. Scholarship Test Conduction and Results
   For programs offering scholarships, managing tests and announcing results can be handled within the LMS. Features include:
   • Online Testing: Conducting scholarship tests securely within the LMS platform.
   • Result Publication: Announcing scholarship recipients and distributing relevant information through the LMS.

By leveraging these comprehensive features of a Learning Management System before the launch of an academic program, institutions can create an engaging, organized, and efficient learning environment for both educators and students alike. These tools not only streamline administrative tasks but also create a sense of community and support for learners who are all set to begin their educational journey.